How to Differentiate Your Small Business in a Crowded Marketplace
As a business owner/manager, you operate in a highly competitive environment. It is hard to make your business stand out. We can all think of businesses that have managed to do that – and can understand the advantage in terms of higher sales, less pressure on pricing, name recognition and more.
This Biz Builder Lunch n Learn, led by Russ Minary of On Purpose Enterprises, will:
Teach you a variety of practical ways to differentiate yourself from competitors in your business, community or industry.
Help you understand your current/desired identity in order to strengthen that identity and sell more.
Explain how your employees are the single best way to create and support your brand in this confusing marketplace.
Walk through examples of businesses that have excelled or failed at differentiation in order to convey the concept and possibilities
Bonus for attending: every attendee will receive a free copy of the resource “How to Hire Right Every Timec” and a free trial of a new hiring and applicant tracking system that can greatly increase your hiring success.
Russ Minary is the President of OnPurpose Enterprises (http://www.onpurpose-ent.com/) which provides hiring strategies, talent consulting and brand development for clients in a variety of industries across the US. Russ is the author of “How To Hire Right – Every Time ” a 9-step process to help you hire the right person, for the right job, for the right reason every time; and other whitepapers on people in the workplace. He is the creator/author of Brand+People , a proprietary process that helps you differentiate your brand by hiring and retaining the best people; and is a frequent contributor to LinkedIn with helpful advice for employers and employees alike.
OnPurpose is a Wiley PXT Select Authorized Partner, helping businesses fill the gap between the resume and the interview, and hire smarter; and a Sr. Channel Partner for TalentSorter, a scientific solution for smarter hiring. Russ has over 30 years of executivelevel entrepreneurial experience in various industries; from seminars and training to advertising and wireless technology. He was the top sales executive for CareerTrack, a Boulder-based seminar training and video company (top 10 on the Inc. 500 Fastest Growing Companies list); and Cellular Solutions, a wireless technology firm and award winner in Boulder’s Esprit Entrepreneur competition. Russ also co-founded The Creative Alliance, a marketing and advertising firm; Celestial Seasonings Direct and The Financial Literacy Center, a publisher and direct marketer of financial newsletters.
Russ resides in Larkspur, Colorado with his wife Deb, a women’s healthcare professional; and has 2 sons, a daughter-in-law and the 2 most adorable granddaughters in the world (and if you don’t believe it, just ask him).